Hi, I'm Joyce Li, a Product Designer based in San Francisco.
I design human-centered products from concept to launch, focusing on creating meaningful experiences that bridge the gap between users and technology. I'm currently a senior at California College of the Arts, majoring in Interaction Design.
By Design
Design is something I grew up around, and eventually chose for myself. My relationship with it evolved naturally: from passive familiarity to genuine curiosity, and ultimately into a deliberate path. What draws me to design isn't aesthetics alone. It's whether something actually works, whether an experience feels intuitive, whether it demands effort or dissolves it. I'm drawn to clarity and simplicity: designing things people don't have to think too hard about, because the thinking has already been done.
Beyond Design
I'm drawn to movement and place. Hiking, traveling, wandering through unfamiliar environments, being in new spaces sharpens how I see familiar ones. I'm curious about how people live in different cultures: what they eat, how they navigate daily life.